“True red” colour – Red, the color of blood and fire, is associated with meanings of love, passion, desire, heat, longing, sensitivity, romance, joy, strength, leadership, courage, action, vibrance, radiance, and determination. If you are looking to remember a loved one who wore this colour a lot or had some of the above characteristics this might be the colour for your keepsake; but if the colour doesn’t call to you that is ok too.